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Healthcare Marketing: Let’s Go To The Movies!
Movie attendance increased 21% in the first two months of 2009 and year-to-date box office revenues are up 6.6%. While other media is experiencing no growth and even declines, cinema advertising is a...
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Healthcare Marketing: Are We Overreacting When We Respond to Consumer...
After receiving resistance to their new logo, Gap went back to the old logo. Did they overreact? After undoubtedly a series of focus groups and extensive research, Gap decided it needed to change its...
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Hospital Marketing: Boomers’ Use of Social Media is Booming
Baby Boomers who provide care for aging parents are heavier users of social media than boomers in general. Baby boomers are embracing social media. Faster than any other segment. According to Pew...
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Healthcare Marketing: Do You Know Where Your Hospital’s Digital Ads Are?
Many web ads bought through digital ad exchanges are appearing to no one and some are even appearing on sites with objectionable content. Those digital ad exchanges appear to be a great deal. You...
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Healthcare Marketing: 9 Ways Social Media is Impacting Business of Healthcare
Hospitals that understand this impact and leverage them within their organizations will be better positioned to meet the needs of today’s consumers Michelle McNickle, writing for Healthcare Finance...
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The Challenge of Being Transparent in Hospital Marketing
Hospital marketing professionals have a range of inordinate challenges before them when it comes to promoting a facility or system in an effective way. These challenges stem from a variety of causes:...
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Tackle Healthcare Pay-Per-Click Conversions through Digital Marketing
Pay-per-click marketing for hospitals is extremely difficult to tackle. Get tips to help increase your conversions through digital marketing for hospitals.
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DO’S AND DON’TS OF HOSPITAL SOCIAL MEDIA STRATEGY
Social media has become a pillar of hospital marketing – and its importance grows every year. According to surveys, nearly 99 percent of all hospitals in the nation are on social media in some facet....
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Healthcare Marketing: 9 Beliefs of Remarkably Successful People
The most successful people in business approach their work differently than most. See how they think–and why it works. Healthcare marketers are driven people. They wear a multitude of hats and must...
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Healthcare Marketing: Take Your TV to the Movies
Improve your hospitals brand and message recall. Run your television commercials on the big screen. Television advertising continues to prove to be very effective. And research indicates that running...
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Healthcare Marketing: In Defense of Hospital Ad Spending
Healthcare marketers should stand up and defend the value of hospital advertising. We should not be timid or hesitant. Healthcare advertising has always been the target of criticism. In the past few...
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Healthcare Marketing: Media as the “Big Idea”
Media strategy is just as important as the creative strategy. Sometimes maybe more. As marketers we are always looking for the “Big Idea”. And by the “Big Idea” we are usually referring to the...
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Healthcare Marketing: Men are Cheap!
It’s costs less to reach men on Facebook than women. Women dominate Facebook. They are the ones constantly posting and engaging in social activity on Facebook. So it makes sense to use the social...
View ArticleA Guide to Keyword Research for Your Healthcare Facility
There’s no need for me to go on and on about why keyword research is essential for your hospital’s marketing success. It is important however, to note there is no universal approach to executing...
View ArticleHealthcare Marketing: Why You Should Increase Your Paid Social Budget
These days, Facebook, Twitter, Instagram and other social media platforms are changing the way patients interact with their healthcare providers. Social media is certainly something that you can’t...
View ArticleCould the iPhone X Change Digital Advertising?
You took the plunge about the iPhone X and you’re not even sure if you’re supposed to say iPhone X or iPhone ten. But what’s the big difference between this model and the one you had before collecting...
View ArticleDigital Healthcare Marketing Resolutions for 2018
We’re at the beginning of a new year. Now is the perfect time to take a step back, analyze the what you did over the past 12 months, and build a strong plan for 2018. This may seem like a daunting...
View ArticleGrow Your Patient Base With These 3 Hospital Marketing Strategies
Every hospital and health system wants to grow its patient base. That is the job of hospital marketing: to increase brand awareness and build positive relationships between the hospital and potential...
View ArticleMake Your Community Hospital Standout with Hospital Marketing
How to Make Your Community Hospital Stand Out with Hospital Marketing Running a community hospital in an area dominated by larger hospitals with more brand recognition and bigger budgets can be very...
View ArticleManaging Your Hospital’s Reputation
Why Reputation Management Is Key for Hospital Marketing Reputation is everything in business. It’s even more important for hospital marketing because a hospital’s reputation is its most important...
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